
- Showing up in search rankings. If you want to be found in a search and appear high in the ranking, you need to have a “mobile optimized” site. Google has now included the failure to have a mobile optimized site as a specific reason to lower a website in its search rankings. If you don’t have a mobile optimized site, you slip lower in the ranking. Slip lower in the rankings and fewer people ever find you in a search.
- More search and web activity now occurs on mobile devices than standard PC and laptops. If you want attention, you need to be “mobile ready.” You can’t just write off those mobile users- there are too many of them.
- If your site is too difficult to use on a phone screen, the user is just going to jump to another vendor. There’s nothing else to say.